You want to get followed & shared. The premium plugin increases the chances that this happens:
- Define which pictures & snippet text should get shared for every page or post
- Add pictures and snippets also to tweets (‘Twitter cards’)
- Use an URL-shortener for cleaner links
- Define the specific page which gets liked (which might be different than where the button appears, e.g. your Facebook page)
- Etc.
All this leads to more sharing, more attractive sharing content and more traffic!