The USM and USM+ plugins use one API (each) which allows the plugins to make a certain number of daily requests to get the counts (every time a website is loaded a request is made to Facebook/Instagram to get the counts). Due to the high popularity of the USM(+) plugins a lot of calls are made from all plugin users, so that when the daily limit is reached it will return “0” for all other calls that day.
This means: if your site has been called up early in the day, it will still show counts, but later not.
This is not satisfactory, and therefore we implemented a solution as part of our Premium Plugin where you can easily set up his own API in a few steps, which will fix this problem.
